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Though direct competitors, it sometimes appears that Sony is in a different boat from Microsoft altogether. While Microsoft has to move to attract console owners to its online service, Sony has to use the online service to attract users to its console.
When considering this, it's no surprise that nearly 95% of PS3 owners are also PSN members (20 million PSN members out of 21 million consoles sold), while only 66% of Xbox 360 owners are Xbox Live subscribers (est. 18.5 million users to 27.93 million consoles).
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